Multi-destination streaming is also referred to as “multistreaming,” “multicasting,” and “simulcasting.” All four of these terms refer to the same broadcasting technique. Multi-destination streaming involves streaming a single video feed to multiple destinations simultaneously.
Multistreaming is generally used to share your live video content on your own website and multiple popular social media sites that support live streaming. Some of the top social media sites that support live streaming include:
Twitch
Facebook
YouTube
Instagram
LinkedIn
Why Stream to Multiple Destinations?
Why should you stream to multiple destinations? Well, the biggest benefit of multistreaming is that it is a great way to reach a large audience. With multistreaming, you meet your viewers where they are already hanging out on the internet.
Streaming to social media sites, such as Facebook and YouTube allows you to connect with your existing audience on those social media platforms. It also allows you to grow on those social media platforms. With multistreaming, you meet your audience where they are and then expand your audience.
The main benefit of multistreaming is that it helps broadcasters reach a larger audience. The idea is that by streaming to platforms where your viewers are already “hanging out” on the internet.
At the same time, you can also stream on your own website and provide a customized experience to your audience. With multistreaming, you get to grow your audience on multiple platforms.
How to Multistream and Choose a Streaming Platform
To multistream, there is a lot that happens behind the scenes. Live streaming technology makes this process seamless for modern broadcasters. To go live on multiple platforms, you need a few different things.
